As Steve Jobs once said, “Wine country Web Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual design, determine the success or failure of a website. The visitor of the page is the only person who is looking for information regarding a product or a service.
With a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.
We will focus on main elements of web design, lateral thinking and result oriented approaches for effective web design which can lead to more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.
Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.
The behaviour of the user, when he or she interacts with a website, is similar to a customer interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.
Most users when they visit a web page they are looking for a specific information, product or service.
- Users Like Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
- Most Users Scan The Webpage: When a user visits a web page they scan the webpage for the information which fulfils their needs.
- Web Users are Impatient and They What Instant Gratification: If the content on the webpage is not properly structured and if the visitor is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage increases.
- Users Don’t Make The Best Choices: Web page visitors don’t go page by page to search for the required information, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
- Web Users Follow Their Individual Intuitive Feeling: Most users scan the web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing a complex design, then create a great design which makes users think.”